TImage may be NSFW.
Clik here to view.here is a new website in the works that we here at Promoting Group are keeping our eyes on, and we think that you should too. Currently, Google holds 60% of the market shares for search engine sites, with Yahoo! following in a distance second place. Microsoft has now decided that they want a piece of the pie, and has announced plans to launch Bing, their answer to the search-engine phenomenon that has become the American way.
It’s hard to imagine a world without Google, though it hasn’t been that long since the world was just that. Before Google came sweeping into our lives with it’s unfathomable email allowance bandwidth, near-perfect maps and satellite images, and the why-didn’t-I-think-of-that email “conversations,” there were Yahoo!, Ask Jeeves, (which is now just known as www.ask.com) and the less-popular, though highly-efficient, DogPile.
Then Google was born, and the world changed. The word “google” is now officially in Webster’s dictionary both as a noun describing the site, and as a verb. The phrase “to google” something is now used on a daily basis by those young and old. In the days BG (Before Google), if you didn’t know an answer, you were told to “look it up.” Now, you are told to “google it.”
It’s no wonder then that Microsoft should want a part of the search-engine brand action. It’s said that the Bing advertising campaign will cost over $100 million. As for what will distinguish Bing from Google and other search engine sites, that seems to not quite be known yet. Some have speculated, but for now it seems that the only concrete evidence available is that Bing will be a type of search engine, and users will be encouraged to “Bing it” instead of “Google it.”
Will Bing truly be able to draw Google-lovers away from the site that has become such an integral part of our lives? And if Bing does manage to win over search-engine site goers, what about all of the other aspects of Google? Gmail? G-Chat? Google Maps? Google Images? Google Earth? Google Satellite View? Will Bing stand a chance? Could the Google Era truly be coming to a close?
The questions are endless, so I guess we really will have to wait and see what Bing has to offer once it is launched (which is estimated to be sometime this week or early next week). Keep your eyes open, your search-engine questions ready, and your SEO techniques flexible, as we wait to see if Bing offers Google any true competition.