Google has certainly seemed to dominate the World Wide Web for the past several years, though both Microsoft and Yahoo! have put up a good fight. Microsoft recently launched its own search engine, called Bing, and Yahoo! reformatted its home page to include a whole slew of social media applications. Google held its own however, announcing plenty of its own new applications such as a social media platform called Google Wave and even its own operating system to be launched next year.
While the three companies competed, it seemed just like your average, run-of-the-mill battle of the brands. Now, however, Microsoft and Yahoo! have joined forces to try to take down the Google Empire once and for all. Though it still seems unclear as to whether the Yahoo! search engine and the Bing! search engine will be combined into one entity or whether they will work separately to dominate Google, it is fairly certain that all responsibilities for the Yahoo! search engine have been turned over to Microsoft. How Microsoft will choose to use this new power is still unknown.
Currently, Microsoft and Yahoo! combined only make up for 28% of the nation’s internet searches, whereas Google holds a whopping 65%. While this Microsoft-Yahoo! deal surely means some trouble for Google, it seems premature to assume that they will be able to dominate Google’s huge lead, even with their combination. All that is clear is that the world of search engines is changing, and changing rapidly. We here at Promoting Group are interested to see how all of these new products, services, upcoming plans, and forged bonds will play out and change the face of the internet as we know it.